The Sunset Fest was created to celebrate the life and legacy of Aubrey Nichole Schmitt, a radiant soul whose creativity and generosity continue to inspire. This annual event embodies her love for art, music, and community, while supporting local organizations to carry forward her spirit of giving and connection.
I had the privilege of leading the branding efforts for The Sunset Fest, including the website design, brochure creation, and the careful curation of the music lineup presentation. These pieces work together to create a cohesive, inviting experience for festival attendees.
Key Highlights of the Project:
Website Design:
I designed and developed a user-friendly website that reflects the festival's rustic charm and artistic energy. Thoughtful design details, such as a woven wicker basket texture in the background, add warmth and a handmade feel. The site’s intuitive layout ensures visitors can easily access event details, ticketing information, and artist lineups on any device.
I designed and developed a user-friendly website that reflects the festival's rustic charm and artistic energy. Thoughtful design details, such as a woven wicker basket texture in the background, add warmth and a handmade feel. The site’s intuitive layout ensures visitors can easily access event details, ticketing information, and artist lineups on any device.
Brochure Design:
I created a custom tri-fold brochure that serves as both a keepsake and an informative guide for festival-goers. Featuring vibrant imagery, clear layouts, and consistent branding, the brochure includes details about the festival’s mission, vendors, music lineup, and ways to stay connected. Its design captures the essence of the event, providing a tactile representation of the festival’s message.
I created a custom tri-fold brochure that serves as both a keepsake and an informative guide for festival-goers. Featuring vibrant imagery, clear layouts, and consistent branding, the brochure includes details about the festival’s mission, vendors, music lineup, and ways to stay connected. Its design captures the essence of the event, providing a tactile representation of the festival’s message.
Music Lineup Design:
After carefully booking four talented artists, I designed a visually engaging music lineup graphic. Drawing inspiration from Aubrey’s artistic legacy, I framed each performer’s image in a style that reflects the festival’s creative spirit. The design highlights the schedule while celebrating the individuality of each artist, providing a clear and captivating snapshot of the day’s performances.
After carefully booking four talented artists, I designed a visually engaging music lineup graphic. Drawing inspiration from Aubrey’s artistic legacy, I framed each performer’s image in a style that reflects the festival’s creative spirit. The design highlights the schedule while celebrating the individuality of each artist, providing a clear and captivating snapshot of the day’s performances.
Collaborative Branding:
While the logo was a collaborative effort, I ensured it integrated seamlessly into all branding elements, including the website, brochure, and promotional materials. This consistency helps establish a strong and unified identity for the festival.
While the logo was a collaborative effort, I ensured it integrated seamlessly into all branding elements, including the website, brochure, and promotional materials. This consistency helps establish a strong and unified identity for the festival.
Responsive and Cohesive:
Every design component—digital and print—was crafted with attention to detail and responsiveness, ensuring a seamless and enjoyable experience for all attendees, whether they’re browsing online or engaging with materials at the event.
Every design component—digital and print—was crafted with attention to detail and responsiveness, ensuring a seamless and enjoyable experience for all attendees, whether they’re browsing online or engaging with materials at the event.
Through these efforts, I aimed to create a brand experience that honors Aubrey’s enduring influence and uplifts the festival’s mission of joy, community, and artistic expression. From the website and brochure to the music lineup design, every element reflects the vibrant, heartfelt spirit of The Sunset Fest.
